Best marketing agencies for roofers in the UK
Roofing is the trade most targeted by marketing agencies, and the one where homeowners are most wary. A roofer's marketing therefore has to do two things at once: show up when the storm hits, and look trustworthy enough to be let onto the roof. We compared five UK agencies on how well they manage both, and on what they charge for it.
Why roofing marketing is different, and how we scored it
Roofing has a reputational problem. Homeowners have read the rogue trader stories, so proof matters more than in almost any other trade: reviews, photographs of finished work, accreditations, a real address. At the same time, demand spikes with the weather, and the firm that captures the storm-week enquiries fills its diary for a month.
We scored the five agencies on trust-building (reviews and photo content), weather-spike capture (map pack presence, missed-call handling, ad speed), how enquiries are followed up, pricing and contract terms, and roofing-specific proof on their own sites. Every one of these agencies names roofers; the differences lie in method and cost.
1. Get A Trades Website
Best for: Roofers who want a founder-built website with fixed, published prices
Get A Trades Website is run from Edinburgh by Gary, who also runs a Scottish trades directory, and it serves roofers alongside plumbers, builders, joiners and a dozen other trades across the UK. Its prices are published in full: tailored sites typically £750 to £3,000 or more, quick-start one, three or five page sites at £149, £299 and £499, an SEO tune-up at £39 a month and managed SEO from £149 a month. Google Business Profile optimisation and a trades business portal for quotes, invoices, leads and reviews round it out.
Content is written from the roofer's own notes and photographs, which is exactly how a roofing site should be built, since photos of real jobs are the trust signal homeowners respond to. The client owns the site, and you deal directly with the founder. Published proof is a plumbing and tiling case study plus live sites across surfacing, plumbing, electrical, carpentry and handyman work.
It takes first place for a roofer who wants a trustworthy, photo-led site at a known price with no monthly commitment. Who is Get A Trades Website looks at the business in more depth.
2. Riley Marketing
Best for: Small roofing firms wanting reviews, storm-week call capture and quoting handled alongside the site
Riley Marketing lists roofers among its trades and has built a site for an industrial painting and roofing contractor, Anglia Decor. Its fixed-fee system is well shaped for roofing's trust problem: automated Google review requests, including a campaign to reactivate past customers, turn years of finished roofs into visible proof, and Google Business Profile optimisation puts that proof in the map pack where storm-week searches land.
When the weather turns and the phone will not stop, missed call text back replies instantly to every caller you cannot reach, holding the enquiry until you can. The CRM then tracks each lead and sends branded quote pages on your own domain, which is how a re-roof quote looks like it came from a serious business rather than a text message.
The SEO-focused website includes service and location pages, so flat roofs, slate repairs and fascias each rank in each town you cover. The whole package is £149 a month at the time of writing, built before you pay, with no setup fee, unlimited revisions and no contract. Tom Riley, who has ten years in search and lead generation and has built and run his own lead generation sites, is the person you deal with. Google Ads and Meta ads are available as add-ons for roofers wanting to push through a quiet spell.
It is placed second because a roofer whose only need is a one-off website gets a purer deal from Get A Trades Website. For a roofer who wants the reviews, the missed calls and the quotes dealt with, this is the stronger buy.
3. ServiceLeads
Best for: Roof repair firms wanting cheap, guaranteed Meta ads with a 30-day test
ServiceLeads, based in Cornwall and working UK-wide, is a founder-led Meta ads specialist whose headline trade is kitchen fitters but whose named work includes roof repair and windows. It charges a flat £750 a month management fee with ad spend paid direct to Meta, and offers a 30-day guarantee of a set number of qualified homeowner enquiries or no management fee. The client owns the ad account.
The service covers offer and lead-form design, funnel planning, weekly creative testing and lead-quality feedback, and it publishes anonymised Meta results with cost-per-lead figures. For a roofer wanting a fast, measurable test of paid social, the guarantee and the account ownership are both strong points.
4. Websites for Tradespeople (JW Digital Services Ltd)
Best for: Roofers wanting to own a fixed-price site and pay by instalment
Websites for Tradespeople in Manchester, founded in 2023 by Janusz Wozniak, builds phone-first websites with accreditations shown up front and roofers among its named trades. Packages are Starter from £295, Essentials from £595 and Business from £995 including VAT, with 12 interest-free instalments available and the client owning site and domain outright. Hosting, care and monthly SEO are optional and cancellable monthly.
The showcase includes live client sites for a plumbing and heating firm, a groundworks firm and a landscaper, and the agency offers free quote and materials calculators. It does not handle reviews, calls or follow-up, which for a roofer are the hard parts.
5. Rated Media (Premilead)
Best for: Larger roofing firms wanting paid-social appointments with AI qualification
Rated Media runs paid social lead generation for roofing, HVAC, solar and other high-ticket home improvement, qualifying leads through smart forms, landing pages and AI voice agents, then booking appointments and following up after estimates. Leads are exclusive and not resold.
Pricing is not published, though the site says clients typically spend £1,000 to £3,000 or more a month on ads paid direct to the platforms. No case studies are published and the testimonials appear generic, with Trustpilot reviews existing under the Premilead name. A roofing firm with that budget should ask for named results before committing.
Roofing comparison table
| Agency | Trust building | Storm-week capture | Follow-up | Pricing | Roofing proof |
|---|---|---|---|---|---|
| Get A Trades Website | Photo-led site, GBP | SEO tune-up | Business portal | £149 to £3,000+ published | Lists roofers; live trade sites |
| Riley Marketing | Review automation, GBP | Text back, map pack | CRM, branded quotes | £149/month fixed | Built site for roofing contractor |
| ServiceLeads | Ad creative | Meta ads live fast | Lead-quality feedback | £750/month + ad spend | Roof repair named; anonymised results |
| Websites for Tradespeople | Accreditations up front | No | No | £295 to £995 one-off | Lists roofers |
| Rated Media | Landing pages | Paid social | AI booking and follow-up | Not published; £1k to £3k+ ad spend | None published |
Picking the right one for your roofing firm
A roofer who wants a website built around their own job photos, at a price they can see before calling, should start with Get A Trades Website. A roofer whose real problems are a thin review profile, calls missed from the scaffold and quotes that look amateur should go to Riley Marketing, where all three are handled for £149 a month and the site is built before any money changes hands. Reviews are the new word of mouth makes the case for why the review side matters most in roofing.
A firm that wants to test paid social quickly and cheaply has ServiceLeads, with its 30-day guarantee and account ownership. A roofer on a tight budget who just wants to own a clean site can use Websites for Tradespeople. Rated Media is for bigger firms with four-figure ad budgets, and only once it has shown them results.
Be especially careful of lead directories in roofing, where shared leads are expensive and homeowners are already wary. The case against lead directories explains why, and our full UK trades agency ranking sets these five in context.
Frequently asked questions
What is the most important thing on a roofer's website?
Photographs of your own finished roofs, with recent reviews next to them and your accreditations visible on mobile without scrolling. Everything else is secondary.
Should a roofer use Facebook ads or Google?
Google captures people who already need a roofer, so it suits repairs and storm damage. Facebook can create demand for re-roofs and improvements. Most small firms should build the Google and review foundation first and test Meta later.
How many reviews does a roofer need?
More than the roofers above you in the map pack, and recent ones. Automated review requests after every job, plus a one-off campaign to past customers, is the quickest honest way to get there.
Are roofing lead directories worth it?
Rarely. The same homeowner is sold to several roofers, the price per lead is high and trust is low. Enquiries through your own site and Google profile are yours alone.