Who is Grow My Trade? The showroom-only growth agency explained

Why a showroom is not a tradesperson

It is worth being clear about who this agency is for. A kitchen showroom sells a considered, high-ticket purchase with a design process, a showroom visit and a long decision cycle. A kitchen fitter working from a van sells labour, usually to customers who already have a kitchen on order.

Grow My Trade is built for the first group. Its name suggests a broad trades agency, but the published trades list contains one entry: KBB showrooms. If you fit kitchens but do not run a showroom, our list of marketing agencies for kitchen fitters is the better starting point.

The 90-day programme

The core product is a 90-day showroom growth system. The company aims to be live within 21 days of starting, and the published components are photography and videography of the showroom and installations, testimonial and case study production, social media management, Meta advertising, a CRM with automated follow-ups, lead qualification and monthly performance reviews.

The logic holds together. Showroom marketing lives or dies on imagery, and most independent showrooms rely on supplier photography that looks identical to the competitor down the road. Shooting your own displays and your own installed kitchens gives the ads something distinctive to run with, and the follow-up system is there to stop expensive enquiries going cold while a designer is busy.

Clients keep the content

One detail stands out. Grow My Trade states that clients own all photo and video assets produced during the engagement. That is not universal in agency contracts, where creative sometimes stays with the agency as a reason to keep paying.

For a showroom, a library of professional images of its own work has value well beyond any one campaign: brochures, the website, Google Business Profile, Instagram. Ownership should be confirmed in the written agreement, but the stated position is the right one.

Coverage and location

The agency describes itself as nationwide with no travel fees, which matters for a service built around on-site photography. No headquarters town is given, and the founder's surname is not published.

What the evidence looks like

Published proof consists of one video client win for a kitchen showroom and Google reviews from kitchen retailers. There are no detailed case studies with numbers over time, and no pricing is published.

For a programme sold on a fixed 90-day arc, that is a gap. A prospective client should ask for at least two showroom references at different points in the programme, and for a clear account of what happens at day 91: does the retainer continue, step down or stop? The 17 questions in our agency interview guide include the ones about references and exit terms that matter most here.

Assessing the fit

The strength here is focus. An agency that only works with showrooms will understand the designer's diary, the supplier relationships and the seasonality of kitchen buying in a way a generalist will not. The content-first approach addresses a real weakness in how most independent showrooms present themselves.

The weaknesses are the ones that come with a small, founder-led operation: thin published proof, no pricing and dependence on one person's time. None of those is disqualifying, but each deserves a direct question. Our piece on red flags when an agency pitches a tradesperson sets out how to tell an honest small agency from a thin one.

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